Salowal
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Privacy Policy

Last updated: 25 August 2026

1. Who We Are

Salowal Limited ("Salowal", "we", "us", "our") is a company registered in England and Wales under company number 13402620. We publish research papers, clinical guides, and insights on culturally sensitive therapy, trauma-informed care, EDI, and workplace wellbeing. Our registered contact email is admin@salowal.com.

2. What Information We Collect

We may collect the following categories of personal data:

  • Identity & Contact data: first name, last name, and email address (when submitting enquiry forms or subscribing to research updates).
  • Technical data: IP address, browser type and version, time zone, operating system, device identifiers, and platform – collected automatically through cookies and analytics tools.
  • Usage data: article views, reading time, click patterns, and navigation paths.

3. How We Collect Your Data

We collect data through:

  • Contact forms and newsletter subscription forms on our blog.
  • Direct email correspondence.
  • Cookies, web beacons, and similar tracking technologies (see Section 6 below).

4. How We Use Your Information

We use your personal data for the following purposes:

  • To respond to reader enquiries and provide access to resources.
  • To distribute research articles or newsletters where you have opted in.
  • To analyze readership trends, article engagement, and website usability.
  • To display non-intrusive advertisements and measure ad performance via Google AdSense.
  • To comply with legal obligations.

5. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, we process your data on the following legal bases:

  • Consent: where you have given clear affirmative consent (e.g. submitting a contact form or accepting advertising cookies).
  • Legitimate interests: where processing is necessary for our legitimate business operations (e.g. site optimization, analytics, ad delivery), provided your fundamental rights do not override those interests.
  • Legal obligation: where required by law.

6. Google AdSense & Third-Party Advertising Disclosures

Our website displays third-party advertisements served by Google AdSense, an advertising service provided by Google LLC ("Google") and its partner network.

  • Third-Party Vendor Cookies: Third-party vendors, including Google, use cookies, web beacons, and similar tracking technologies to serve ads based on your prior visits to our website or other websites on the Internet.
  • Advertising Cookies & DoubleClick DART: Google's use of advertising cookies enables it and its partners to serve ads to our visitors based on their visit to our website and/or other sites on the Internet.
  • Personalized Advertising Opt-Out: Users may opt out of personalized advertising at any time by visiting Google Ads Settings.
  • Third-Party Ad Network Opt-Out: Alternatively, you can opt out of third-party vendor cookies for personalized advertising by visiting www.aboutads.info or optout.networkadvertising.org.

7. Cookies and Tracking Technologies

We use essential cookies (required for site operation), analytics cookies (to measure traffic), and advertising cookies (served by Google AdSense). You can adjust your browser settings to refuse or manage cookies at any time.

8. Data Sharing and Service Providers

We do not sell your personal data. We share data with trusted third-party service providers who assist us in operating our blog, processing communications, or managing advertising (e.g., hosting providers, email platforms, analytics services, Google AdSense). All providers are contractually required to maintain data confidentiality in compliance with UK GDPR.

9. Data Retention

We retain personal data only as long as necessary to fulfill the purposes for which it was collected. Contact form submissions are retained for up to 24 months unless earlier erasure is requested.

10. Data Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, loss, or disclosure, including SSL/TLS encryption across all pages.

11. Your Data Protection Rights

Under UK GDPR, you have the right to access, rectify, or erase your personal data, restrict or object to processing, request data portability, and withdraw consent. Contact admin@salowal.com to exercise your rights.

12. Third-Party Links

Our blog contains links to external websites. We are not responsible for the privacy practices or content of third-party sites.

13. US Privacy Rights Addendum (CCPA / CPRA)

Salowal Limited complies with applicable US state privacy laws. We do not sell personal information to third parties and support consumer rights to access, deletion, and ad tracking opt-outs.

14. Changes to This Policy

We reserve the right to update this Privacy Policy. Any changes will be posted on this page with a revised "Last updated" date.

15. Contact Us & ICO Rights

For privacy enquiries, email us at admin@salowal.com. You also have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk.